Search Engine Lands reports another update on directions heatmap in Insights reporting. This update shows you where people are requesting directions to where your business is located.

Google My Business has updated the Insights analytics tool within Google My Business to let business owners see a heatmap of locations from which searchers request directions to their businesses.

Allyson Wright, the community manager for Google My Business, announced that Google has “made some changes to your directions heatmap.” Specifically, the new directions heatmap should allow businesses to track which areas customers are requesting directions from and show that to you on this map at various zoom levels. “Direction requests from some post codes may appear as blank due to user privacy consideration but are included at the city level,” Allyson said.


Here is the new look at the Google My Business Insights directions heatmap:

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