Alliance Insurance Services Local SEO Case Study

alliance-insurance-logo-960x300Christopher Cook from Alliance Insurance Services reached out to me about increasing his online presence. He wanted his 4 locations that he had to expand their reach online so that he could attract more insurance clients. The first thing I did was redesign his website using WordPress. Converting his old static website into a dynamic WordPress site enabled him to not only update his website much faster but also allow him to take advantage of the many SEO features that come built in WordPress. After his website was launched I began building his SEO foundation by incorporating a very extensive local SEO setup. After the setup was done, I went to work on building on that foundation and optimizing his 4 locations. His locations were in Winston-Salem, NC (2), Walnut Cove, NC and a 4th location that he wanted to start up which was located in Port Orange, FL. He was ranked fairly well for one of his main offices in Winston-Salem but the other 2 not so well. And his 4th location that he wanted to start needed to be established online. So I began working on his 3 locations while establishing a foundation for the new location in Port Orange, FL. You can view the results below.

Services Used

  • WordPress Web Design
  • Local SEO Setup
  • Reputation Marketing
  • Video Marketing

Case Study Results

Page 1 Google Rankings

%

% Traffic Increase

Timeframe (Months)

Sample List Of Keywords On The 1St Page Of Google

  • winston salem insurance
  • winston salem auto insurance
  • winston salem home insurance
  • winston salem life insurance
  • winston salem business insurance
  • walnut cove insurance
  • walnut cove auto insurance
  • walnut cove home insurance
  • walnut cove life insurance
  • walnut cove health insurance
  • port orange rv insurance
  • port orange condo insurance
  • port orange boat insurance
  • port orange renters insurance

Google Ranking Results

Keyword: Insurance Winson Salem

Search Volume: 160 Searches/Month

Result: Went From Position #4+ to #1 In Google Maps

Keyword: Winston Salem Life Insurance

Search Volume: 90 Searches/Month

Result: Went From Position #16 to #2 In Google Maps

Keyword: Winston Salem Business

Insurance

Search Volume: 50 Searches/Month

Result: Went From Position 50+ to #4 In Google Maps

Keyword: Winston Salem Rental Insurance

Search Volume: 80 Searches/Month

Result: Went From Position 50+ to #1 In Google Maps