As of 2010, less than 1% of all business websites are “not” mobile compatible. Below are the characteristics that make up a mobile friendly site.
1. Loads fast
- 3G/4G is not the most reliable, stable internet connections
- Only 21% of US Mobile users have unlimited data plans
- “Bloated” sites cost them money to access
2. Easy to read
- The average mobile phone screen size is 320 pixels by 480 pixels (153,600 sq. px)
- The least common denominator for desktop PC is 786,432 sq px (1024 x 768)
- Mobile screen size is at best 1/5th the size of a small desktop monitor
- How does a site look with 1/5th the font size?
3. Easy to navigate
- Your menu items are confined to very limited space
- Meaning you get fewer of them
- And they must be big enough to accommodate people with larger fingers
4. Minimum scrolling
- Not just vertically
- But also horizontally (should be none at all)
5. Avoids flash
- All apple powered mobile devices do not, and will never support flash
- Flash sites are invisible to Iphones
6. Mobile specific consumer behavior
- Click to call button
- Most important information should be easily accessible
