Video Marketing Benefits & Facts:
- Approximately 65% of people who watch online videos watch the entire video compared to only 10% who read an entire web page or article. According to researchers, 79% of consumers prefer watching videos over reading text.
- Video marketing offers have consistently gotten an average response rate of 20% – which is approximately 10 times more than traditional advertising methods such as email, direct mail, and newspaper ads which usually get around a 2%-3% response rate.
- Studies show that approximately 90% of consumers who like an online video always share it with their friends.
- Researchers have found that people remember 80% of information received via video.
- Online videos have the potential to go viral and create buzz around your business, product or service. They can potentially be shared amongst users very quickly on a wide-scale through the many different online social networks.
