Social Media: The New Word Of Mouth Marketing
“Social Media” is a red-hot buzz phrase in case you haven’t heard. Everyone is using it including women, men, and children of all ages. Most importantly, your customers are using Social media as well and they expect that your business is in the social loop too.
Social media can be described as information content that is created using new technologies with an aim to facilitate influence, communication, and interaction with the world; including friends, family, peers and customers.
In other words, social media is an advanced way that people can interact using the latest digital technology. Social media networking usually happens through mobile communications networks and the internet, which allow instant access to these platforms.
Social media does not stop at simply publishing information; the real goal is to get people involved. As a local business owner, you want to get reactions and comments from your audience on the information you publish – this is powerful for many reasons. You can look at it as “starting a conversation” on the internet as opposed to “delivering a speech” on the internet.
Social media is perceived as the glue that holds people together in an online community; not only with text, but also images, videos, and other types of online media.
Most people hear “Social Media” and immediately think of Facebook, Google Plus, Twitter, LinkedIn and other social networks of this caliber. These social platforms are the most popular, but this is not the final list by far.
There are a lot of different social media platforms online. Depending on your type of business, you should do some research to see which ones fits your type of business best.
However, using the top four social media sites would be a good start. Chances are, most of your target audience is already logging into these sites every single day.
Social Media is component 3 of what it takes to dominate your local market. Find out about the other 5 components here.