As smartphones and tablets become more mainstream, mobile marketing will continue to grow as a requirement for businesses. There’s a mobile marketing revolution going on and mobile marketing is a huge opportunity right now. Text message marketing has the highest reach of any other form of mobile marketing and it’s growing very rapidly.
Mobile marketing is component 4 of what it takes to dominate your local market. Find out about the other 4 components here.
Mobile Marketing Benefits & Facts:
Mobile Usage:
- Most mobile device users keep their phones within arm’s reach over 90 percent of waking hours.
- Mobile marketing methods have proven to be effective in acquiring new customers, providing service to existing customers, and driving repeat business through relationship-building.
- When combined with other marketing methods, mobile marketing has proven to increase conversion rates.
Mobile Websites:
- Traditional websites are designed to be viewed on a computer screen instead of a mobile device. This means that most regular websites are not compatible with mobile devices.
- Mobile-friendly websites receive higher mobile search engine rankings.
- More and more people are using their mobile devices to access the Internet while on the go. In fact, one-third of the world’s population uses their mobile devices to perform Internet searches.
SMS Text Marketing:
- According to researchers, 73% of consumers would like to receive special offers on their mobile devices – but they are not getting them.
- Offers made via SMS text marketing has consistently gotten response rates up to 20% – that’s 10 times more than traditional advertising methods such as email, direct mail, and newspaper ads which usually get around a 2%-3% response rate.
- Studies show that approximately 90% of consumers read their mobile text messages within minutes.
