As of 2010, less than 1% of all business websites are “not” mobile compatible. Below are the characteristics that make up a mobile friendly site.

1. Loads fast
- 3G/4G is not the most reliable, stable internet connections
- Only 21% of US Mobile users have unlimited data plans
- “Bloated” sites cost them money to access

2. Easy to read
- The average mobile phone screen size is 320 pixels by 480 pixels (153,600 sq. px)
- The least common denominator for desktop PC is 786,432 sq px (1024 x 768)
- Mobile screen size is at best 1/5th the size of a small desktop monitor
- How does a site look with 1/5th the font size?

3. Easy to navigate
- Your menu items are confined to very limited space
- Meaning you get fewer of them
- And they must be big enough to accommodate people with larger fingers

4. Minimum scrolling
- Not just vertically
- But also horizontally (should be none at all)

5. Avoids flash
- All apple powered mobile devices do not, and will never support flash
- Flash sites are invisible to Iphones

6. Mobile specific consumer behavior
- Click to call button
- Most important information should be easily accessible

Many businesses still think their prospects and customers aren’t using their mobile phones to search for local products and services. Because of this, they neglect to mobilize their marketing efforts all together, which is a huge mistake.

Can you believe in the past ten years, U.S. wireless subscriptions have increased by a dramatic 254%, resulting in more active mobile devices than people?

More than 98% of the country has 3G coverage, and there are more 3G customers in the U.S. alone than in France, Germany, Italy, Spain, and the UK combined.  In addition to that, economists predict that by 2016, total app downloads will surpass 44 billion.

With these numbers climbing every day, the most market-savvy businesses are rushing to join the mobile marketing community.

Mobile-friendly websites offer significant advantages over traditional advertising techniques, including immediate accessibility and improved customer engagement.

Have you ever tried to pull up your website on a mobile device?  Did it take forever to load? Did it even load at all?

Some businesses don’t even take the time to check to see how their websites are showing up on mobile devices. However, chances are that you are missing out on a lot of potential business.

Potential customers no longer glimpse an ad and jot it down for later follow-up. Instead, through mobile websites, they can instantly obtain company information, place a call, and/or request needed information.

In fact, with Quick Response Code (QR code) technology and barcode scanners preloaded into the most popular phones, there is no need to type in a web address.

One click takes the customer directly to the desired webpage, where convenience and impulse purchasing result in more sales for business owners.

But if your website does not even load on their mobile device, you have pretty much zero chance at getting their business.

Therefore, businesses cannot afford to ignore mobile websites. As far as mobile web users are concerned, out of sight is out of mind.